MUMBAI: Legendary Indian batter Sachin Tendulkar lodged a Police complaint at the Mumbai Crime Branch against a firm for impersonating the cricketer’s attributes in an unauthorised manner.

According to the details, a website named after Sachin Tendulkar was using the batting great’s name, voice and pictures to promote products to dupe people.

The complaint was filed with the Cyber Cell department for deceiving individuals into purchasing items and services online. The employees of the aforementioned business have been charged with deception, forgery, and slander.

Furthermore, the Mumbai Police Cyber Cell has filed a complaint against them under sections 426, 465, and 500 of the IPC.

The Sachin Ramesh Tendulkar (SRT) Sports Management company issued an official statement on the situation, emphasising the need of working together to ensure that people have access to legitimate products and services.

The statement also urged individuals to report any deceptive adverts they come across and to be cautious in order to avoid being scammed online.

“As digital technologies scale and empower more people, we as a society need to work together on ensuring people get access to authentic products, services, and information. At SRT Sports Management Pvt. Ltd. (SRTSM), we have noticed that there have been attempts to impersonate Mr. Sachin Tendulkar’s attributes in an unauthorized manner, for selling products and services not associated with him.

“These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorised products and services online. We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast. A list of partners that Mr. Sachin Tendulkar associates with can be found at https://sachintendulkar.com. If you come across misleading advertisements, kindly report the same. We would request citizens to be alert and do their due diligence, while shopping for products and services online,” the statement read.

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