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LAHORE: The Pakistan Super League (PSL) stakeholders praised the marquee league’s progress over the past decade in a post-meeting feedback with the management.
A day earlier, PSL management shared insights and data on the league’s growth over the years.
The meeting was headed by Chief Executive Officer (CEO) Salman Naseer at the National Cricket Academy (NCA), in which representatives of franchises, the title sponsor, media rights partners, and commercial partners participated.
“Ali Imran, Rao Umar Hashim Khan, and Ayaz Imam from Walee Technologies, Trans Group, and A Sports, respectively, took part in the stakeholders meeting and shared their views with the PCB Digital,” the PCB stated in a statement.
The Senior Vice President of A Sports, Ayaz Imam, referred to the marquee league as the biggest tournament in Pakistan.
“HBL PSL is the biggest tournament in Pakistan at the moment, and thanks to the Almighty, the success in 10 years has been tremendous, and I feel it will keep on excelling in the future. As the broadcaster of this tournament, we take pride. Our ratings go higher and higher every time the PSL comes around,” he said.
Ali Imran, Senior Vice President of Walee Technologies, also hailed the record-breaking PSL X, emphasizing the streaming records.
“I think HBL PSL X was just amazing. Walee partnered with biggest live-streaming and digital platforms in Pakistan including Begin, Daraz, Myco, Tamasha and Tapmad. This is the first time 57.4 million fans from Pakistan streamed the PSL matches and there were over 3.4 billionm views across these platforms.
“The way the PSL team works is amazing and they have been a great support for Walee Technologies in bringing the HBL PSL closer to the fans. I urge the fans to get ready to witness the biggest PSL event next year as we plan to bring more digital innovations to fore,” he said.
Rao Umar Hashim Khan, Group Director, Trans Group, extended his best wishes for the tournament’s future success.
“Being the pioneer partner, I have the best wishes for the HBL PSL and I feel it is going to become the biggest cricketing event in the world. PSL is growing every season and we are hopeful that we’ll showcase lots of good cricket in times to come, ” he said.
“It has been an honour for Trans Group to be part of the HBL PSL for the entirety of the 10 seasons. It is such a joy to be a part of the PSL and everywhere we go it feels amazing to represent Pakistan’s mega event,” Hashim Khan added.”
The Chief Marketing and Communications Officer of HBL, Ali Habib, highlighted the tournament’s progress and hailed it as the nation’s biggest sporting event.
“Everyone should reflect on the remarkable consistency of the HBL PSL for the last 10 years. At the start of every year the fans get excited about a new HBL PSL season, which in turn has made it as one of the biggest sporting brands.
“We should all pat our back for this wonderful achievement. Over the last 10 years we have shown to the world that we have the capacity, capability and organizational skills to pull off a vast six-week tournament across Pakistan involving over 60 overseas players,” he concluded.
For the unversed, the inaugural season of Pakistan’s first franchise-based league, PSL, kicked off in 2016 with a glitzy opening ceremony held at the Dubai Sports City Stadium.
Initially, five teams participated in the tournament: Islamabad United, Peshawar Zalmi, Quetta Gladiators, Lahore Qalandars, and Karachi Kings. However, in 2018, another team, Multan Sultans, was added to the competition, making the league a six-team tournament.
The 10th edition of the tournament, named PSL X, ran from April 11 to May 25 and featured a total of 34 matches, marking the most successful edition in the tournament’s history.
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