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LAHORE: The Pakistan Super League (PSL) management shared insights into its decade-long progress, headed by Chief Executive Officer (CEO) Salman Naseer, here on Wednesday at the National Cricket Academy (NCA).
The inaugural season of Pakistan’s first franchise-based league, PSL, kicked off in 2016 with a glitzy opening ceremony held at the Dubai Sports City Stadium.
Initially, five teams participated in the tournament: Islamabad United, Peshawar Zalmi, Quetta Gladiators, Lahore Qalandars, and Karachi Kings. However, in 2018, another team, Multan Sultans, was added to the competition, making the league a six-team tournament.
The 10th edition of the tournament, named PSL X, ran from April 11 to May 25 and featured a total of 34 matches, marking the most successful edition in the tournament’s history.
The Cricket Board has also shared the salient features of PSL X during the meeting.
“An impressive 647.25% increase in live streaming from PSL 9 to PSL X, highlighting the growing popularity of the league. In total, fans in Pakistan watched 48.5 billion cumulative minutes across live streaming platforms,” PCB stated.
“The PSL Playoffs and Final garnered 511 million views within the country, showcasing strong viewer engagement. Notably, 53% of the audience came from urban areas, while 47% were from rural regions,” it added.
Moreover, the statement noted that PSL X also garnered a massive social media following through the tournament’s online content.
“The league has also amassed a substantial social media following, with 22 million fans engaging with PSL content online,” the cricket governing body said.
During the meeting, the management of the Marquee League demonstrated data and analytics regarding the PSL’s progress over the years. The workshop also reflected on the statistical analysis between the ninth and tenth editions of the league.
Speaking on occasion, Chairman PCB Mohsin Naqvi praised PSL standards while calling the tournament a symbol of determination.
“The Pakistan Super League has not only grown into a premier cricketing brand but has also served as a symbol of resilience, hope, and unity during challenging times, he said.
“As we look to the future, the PCB remains committed to strengthening and evolving the league further. We envision an even more competitive, inclusive and globally engaging tournament that continues to bring joy to cricket fans and honour to Pakistan,” Mohsin Naqvi added.
PCB’s CEO, Salman Naseer, lauded PSL X’s digital engagement, emphasizing the significant increase in live streaming during the tournament.
“The substantial growth in digital engagement, particularly the 647 per cent surge in live streaming, is a testament to the league’s increasing popularity among cricket fans, ” he said.
“PSL is not just a tournament, it’s a movement that unites fans across the globe. As we look ahead towards the next decade, we cannot wait to unravel new stories and thrilling experiences for the fans. Exciting times ahead!” Salman Naseer concluded.
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