PSL 11 to not be televised in India as PCB withholds media rights

LAHORE: The Pakistan Super League (PSL) has recorded another major commercial milestone ahead of season 11 after successfully selling its international media rights, with the India region deliberately excluded from the deal.

In a statement released on Tuesday, the Pakistan Cricket Board (PCB) confirmed that the one-year agreement for global media rights, excluding India, has been awarded to Walee Technologies, which emerged as the highest bidder and surpassed the PCB’s reserve price.

The PCB further revealed that, on a comparable basis, the latest agreement reflects a 149 percent increase in value over the previous cycle, underlining the league’s growing global footprint and strengthening brand value.

PSL Chief Executive Officer Salman Naseer welcomed the outcome and termed it a strong validation of the league’s commercial growth.

“We are extremely pleased with the outcome of the International Media Rights sale, which has delivered a remarkable 149% increase over the last cycle for the same regions,” Naseer said.

“This growth is a strong validation of the HBL PSL brand, its competitive quality, and its increasing appeal to cricket fans around the world.”

He added that the league continues to attract strong interest internationally and remains on an upward commercial trajectory.

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“The HBL PSL continues to attract strong global interest, and this agreement reinforces our confidence in the league’s long-term commercial trajectory and its ability to deliver value across diverse international markets,” he said.

Naseer also acknowledged Walee Technologies for pushing beyond past benchmarks.

“We are grateful to Walee Technologies for stepping up the ante in the New Era and breaking past records,” he added.

Meanwhile, Walee Technologies CEO Ahsan Tahir expressed excitement over partnering with the marquee league, calling it a major moment for local innovation.

“This is a victory for every Pakistani who believes in ‘Made in Pakistan’ technology,” Tahir said.

“This is just the start of our HBL PSL journey. We have a lot of plans, and we’d like everyone to eagerly await everything Walee is about to do.”

Notably, the PCB’s decision to withhold PSL media rights for the India region comes amid strained relations between the two countries, with Pakistan recently announcing its decision to boycott the India clash at the ICC Men’s T20 World Cup 2026.

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