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LAHORE: The Pakistan Cricket Board (PCB) has dedicated Saturday to raise childhood cancer awareness during the ongoing Pakistan Super League (PSL) season 11, marking the occasion as ‘Golden Ribbon Day’ in a bid to use cricket’s platform for a wider social cause.
In the afternoon match, Quetta Gladiators is taking on Karachi Kings, while Lahore Qalandars will face Peshawar Zalmi in the evening fixture.
The PSL will make use of its popularity and reach to stand up for the children affected by cancer early in their lives. According to online available data, around 8,000 to 10,000 children in Pakistan are diagnosed with cancer annually. Early detection can raise the chances of survival up to 85 per cent.
The players and officials are wearing golden caps in the afternoon clash, while Peshawar Zalmi will be wearing a special golden kit. The broadcast graphics will also be in golden colour to show solidarity and raise awareness regarding the disease.
The PSL has also invited eight kids who have survived cancer in their lives. Meanwhile, the Golden Ribbon day is being observed in partnership with the Indus Hospital, a healthcare unit which has successfully treated more than 14,000 childhood cancer patients.
At 8pm PKT, the Pakistan Cricket fraternity is set to come together to share their messages and thoughts on X using the hashtag #GoGold.
These will be regarding the childhood cancer and in support of those going through the plight. The fans are also encouraged to share their messages and views regarding the Golden Ribbon Day using the official hashtag.
“Beyond the boundaries and the thrill of competition, the HBL PSL has always been a platform for meaningful change. Today, we stand in solidarity with the young warriors battling cancer as we #GoGold. Let’s turn the stadium and our feeds gold,” said Chief Executive Officer of PSL, Salman Naseer.
“It is vital that we dedicate our time and energies towards raising awareness and empathizing with those affected by childhood cancer and their loved ones. HBL PSL is a great avenue to raise awareness as millions are attached to this sporting extravaganza.”
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