PCB announces departure of Communications Director

LAHORE: The Pakistan Cricket Board (PCB) announced on Friday that Director of Media and Communications Sami Ul Hasan has stepped down from his role.

Hasan rejoined PCB in March 2019 after spending 13 years with the International Cricket Council (ICC) in Dubai, where his last assignment was Head of Media and Communications.

He also served as PCB’s General Manager – Media from 2002 to 2004, following a 14-year career as a cricket correspondent for the Dawn newspaper.

PCB Chief Operating Officer Sumair Ahmad Syed lauded Sami’s contributions as an important board member and highlighted his vast experience.

“Sami has been an important member of the PCB’s executive team, bringing vast experience and expertise to the organisation, ” he said.

“His contributions in shaping modern communication strategies, strengthening media relations and elevating the digital landscape have been invaluable.”

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Sumair Ahmed thanked Sami for his services, stating that Sami’s leadership was pivotal in enhancing PCB’s engagement with various stakeholders.

“Under his leadership, the Media, Communications and Digital department has played a key role in significantly enhancing the PCB’s engagement with stakeholders – both locally and globally – most notably in the lead up to and during the ICC Champions Trophy 2025. ”

“On behalf of the PCB, I extend our gratitude to Sami for his dedication and professionalism and wish him success in his future endeavors, ” he said.

Sami Ul Hasan expressed gratitude for his time with the PCB, highlighting the growth of the Media, Communications and Digital team as a key achievement.

” It has been a privilege to serve the PCB for the second time and contribute to its growth during a transformative period. I step away with immense satisfaction, knowing that the Media, Communications and Digital team has evolved into one of the most respected and highly professional departments, ” he remarked.

“Seeing the department and its talented individuals flourish has been one of the most fulfilling aspects of my time here, ” added Sami Ul Hasan.

“As I step into the next chapter of my career, I extend my heartfelt gratitude to senior leaders and colleagues for their support, collaboration and trust. A special thanks to the media fraternity for their cooperation and support – I look forward to crossing paths again in the future!” he concluded.

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