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RAWALPINDI: The Pakistan men’s cricket team will wear a special pink-themed kit in the opening T20I against South Africa at the Rawalpindi Cricket Stadium on October 28, as part of the Pakistan Cricket Board’s (PCB) initiative to support breast cancer awareness.
The PCB announced that the entire stadium will “turn pink” for the occasion, with the initiative held in collaboration with Pink Ribbon Pakistan as part of the board’s corporate social responsibility programme.
“The Rawalpindi Cricket Stadium will turn pink on 28 October when Pakistan take on South Africa in the first T20I of the three-match series,” the PCB said in a statement.
“As part of its corporate social responsibility, the Pakistan Cricket Board is supporting Pink Ribbon Pakistan to create awareness about breast cancer.”
The home side will sport specially designed pink-themed kits, while South Africa’s players and match officials will wear pink ribbons in solidarity.
Coaching staff, commentators, and broadcasters will also participate by wearing pink ribbons throughout the match.
To further amplify the message, pink-branded stumps will be used for the fixture, and awareness messages will be shared during the live broadcast.
In partnership with the Pink Ribbon Breast Cancer Trust Hospital located at Kalma Chowk, Lahore, visitors will be offered free clinical examinations and screenings on the same day.
PCB Chief Operating Officer Sumair Ahmed Syed said the campaign reflects cricket’s ability to inspire social change.
“The Pakistan Cricket Board takes immense pride in using the power and reach of cricket to create awareness about causes that affect our society,” he said.
“Through the Pink Ribbon campaign, we aim to highlight the importance of early detection and regular screening for breast cancer, which can save countless lives.
“This initiative reflects our ongoing commitment to corporate social responsibility, and we are grateful to both teams, match officials, broadcasters and fans for joining hands in supporting this vital cause.”
Pink Ribbon CEO Umar Aftab also lauded the PCB’s efforts, calling the collaboration a significant step in raising national awareness.
“We are grateful to the Pakistan Cricket Board for supporting Pink Ribbon through this special cricket match,” he said.
“This collaboration aims to raise national awareness about breast cancer and highlight the importance of early detection.”
“Cricket unites our nation, and today, it’s uniting us for a life-saving cause.”
