The International Cricket Council (ICC) on Thursday, spiced up the hype for the upcoming Men’s Cricket World Cup by releasing a promo video for the mega event featuring superstar Shah Rukh Khan.
To hype the ICC Men’s World Cup, the cricketing governing body produced a promotional video for their forthcoming extravaganza and called one of India’s most famous stars Khan to be the face of their advertising.
The remarkable 2-minute long video, centred on the tournament’s ethos and tagline — ‘All it takes is one day’, is narrated by Shah Rukh Khan.
“The difference between making history and being history: one day. Jerseys will be worn, and chests will swell with pride, on that one day. Passion will triumph logic, and memories will be etched, on that one day. Fears will be conquered, and odds will be braved, on that one day. From the highs of joy, to the lows of anguish, it will all be embraced, on that one day,” narrates Khan.
“Rivalries will be redefined on the pitch, and respect reimagined in the stands. The power of belief will emerge from the hearts of a billion. Songs will be sung, dances will be danced, and eyes will widen in wonder, on that one day. And when that day comes, and when that day finally comes, glory will be immortalized,” continued Khan.
“This is the ICC Men’s Cricket World Cup, for everything ever dreamt for, pushed for, lived for, it takes one day,” concludes the movie star in the video.
The video features montages of iconic moments from the previous editions of the World Cup. It also stars guest appearances from 2019 World Cup-winning captain Eoin Morgan, Dinesh Karthik, Jonty Rhodes, Muttiah Muralitharan, Shubman Gill and Jemimah Rodrigues dancing with cricket fans.
A total of 10 teams will participate in the ICC Men’s World Cup – featuring 45 matches – and compete for the prestigious silverware across 10 venues from October 5 to November 19.
Like the previous edition, the ICC Men’s World Cup 2023 will also be played in a round-robin format – each team playing nine matches with the rest of the opponents.
The top four teams by the end of the group stage will qualify for the semi-finals, scheduled to be held in Mumbai on November 15 and in Kolkata on November 16.
Whereas, the final of the tournament will take place on November 19 at the grand Narendra Modi Stadium in Ahmedabad.
Notably, all three knockout matches of the ICC Men’s World Cup will have a reserve day.