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DUBAI: The International Cricket Council (ICC), on Monday, named Sanjog Gupta as its new Chief Executive Officer (CEO), a senior official at India’s key broadcaster of the game.
Gupta, the ICC’s seventh CEO, succeeds Geoff Allardice, who resigned from the post in January after four years in office.
Gupta was broadcaster JioStar’s chief executive for sports and live experiences.
ICC chairman Jay Shah said Gupta “brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC”.
“I am pleased to announce that Sanjog Gupta has been appointed as the CEO of the ICC,” Shah said.
“Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC.
“His deep understanding of the global sports as well as M&E landscape, combined with his continued curiosity about the cricket fan’s perspective and passion for technology, will prove essential in our ambition to grow the game in the coming years.
“Our goal is to move beyond traditional boundaries and establish cricket as a regular sport in the Olympics, growing its expanse across the world and deepening its roots in its core markets.”
The role attracted more than 2,500 applications from candidates across 25 countries, the ICC said.
“These are exciting times for the sport as marquee events grow in stature, commercial avenues widen, and opportunities such as the women’s game scale in popularity,” Gupta said in a statement.
“Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the cricket movement around the world.”
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