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India cricket team head coach Gautam Gambhir has submitted a petition in the Delhi High Court over alleged use of his identity through Artificial Intelligence (AI) and deepfake technology.
According to Indian news outlets, Gambhir has stated in his petition that his name, voice, image, and overall persona have been widely exploited across social media platforms and e-commerce websites without his consent.
The plea submitted against 16 defendants, including social media accounts, intermediaries, and e-commerce platforms, requests a permanent ban from using or commercialising his identity without authorisation.
Gautam Gambhir has also sought interim relief, requesting that the court order the takedown of all infringing content and prevent its further circulation.
Moreover, the 44-year-old is also seeking damages of Rs25 million.
According to the petition, there has been a notable increase in false digital content created with AI tools such as face-swapping and voice cloning at the end of 2025.
The plea mentioned several fake videos that falsely depict him announcing his resignation and making fabricated remarks about senior cricketers.
These videos have reportedly garnered millions of views, diverting the public and damaging his reputation.
Gambhir further alleged that his identity has been commercially exploited through the sale of unauthorised merchandise online without any licensing or approval.
He argued that his persona has been “weaponised” by anonymous accounts to spread misinformation and generate revenue, raising serious concerns about dignity and legal protection in the AI era.
The petition also invokes provisions of the Copyright Act, the Trade Marks Act, and the Commercial Courts Act, while relying on judicial precedents recognising personality and publicity rights.
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