LAHORE: The CEO and President of ARY Digital Network, Mr. Salman Iqbal shared the reason to make a record bid for Pakistan Super League (PSL)’s Tv broadcast rights.
In a video message after PCB signed Tv broadcast rights deal with ARY-PTV, Mr. Salman said their goal was to support the only cricketing brand of Pakistan financially.
“We made record bid for PSL’s Tv broadcast rights because our collective plan was to support our brand financially. See, PSL is a festivity for cricket fans in the country so ARY and PTV came together to make this festival more exciting for them,” Mr. Salman said.
“Neither we nor PTV have any plans to earn money from it. To be honest, it was very tough to make such a high bid in current scenario where international market is suffering due to COVID-19. But as I said, we wanted to support PSL financially,” he added.
📹 CEO ARY Mr. Salman Iqbal shares his thoughts on the #HBLPSL7 broadcast rights agreement.
— PakistanSuperLeague (@thePSLt20) January 10, 2022
The owner of the most followed franchise of the PSL, Karachi Kings, thanked PCB, all other franchise owners, and fans for making this league bigger and better every passing year.
“PSL had restructured cricketing map in Pakistan. We hadn’t thought of this success seven years ago when this league was launched. Seven years to now, every single individual involved in it, deserves credit,” he said.
“I would like to thank our fans and PCB especially. Without their support, it wasn’t possible to come this far,” he concluded.